29 May 2009

Home eLearning The Microsoft Way: The Zune - XBox - Sharepoint Nexus

I agree with Lance Ulanoff in his recent story in PC magazine on Microsoft's Zune announcements. Ulanoff's assessment was that Microsoft has shown some serious savvy with its latest Zune enhancements. The Xbox has always been a strong contender in the home entertainment server category; the technology's been there, though it's been weakly marketed. At some point, Microsoft realized the Xbox had a secondary (some would say primary) niche as a "media extender," the significance of which is possibly more important now that it's dawning on many consumers how clumsily the cable companies are providing for home entertainment HD options (a story for another day).

As elsewhere reported by PC magazine, the new Zune due out later this year for U.S. markets is to include HD audio and video, Wi-Fi and a touch screen.

It's not the Zune alone that has my attention, but rather the power of the Zune - XBox - Sharepoint Learning SDK suite that has potential for eLearning / distant learning applications. Learning content can be acquired wirelessly, played either remotely, or in high performance 3D at home for virtual spaces like Second Life or game engine-enabled content. With Sharepoint's learning SDK, SCORM compliant metrics can be aggregated and tracked, either within subcommunities or for academic/industry institutions.

There are other eLearning "stacks," to be sure, but Microsoft's has the potential to raise the bar for what is possible without leaving home.

27 May 2009


StudioDaily fx pointed to a report in Blend Games that suggests in-game advertising will reach $1 billion dollars by 2014. This estimate was made by Screen Digest, described as "a research and marketing analytics firm."

The estimate isn't accepted in all circles. According to EL33T Online, reported in the same Blend Games story, April 2009 gaming took a 17% drop in sales. Most agree with Blend Games that "the gamer demograph has been the toughest to crack," but the appeal of in-game advertising may overcome some of these limitations. According to Screen Digest Analyst Vincent Letang, quoted in the story:
Like online video pre-rolls, in-game advertising fills a gap in online branding, bringing familiar formats such as virtual billboards and TV ads into the gaming experience.
In-game advertising is a hoped-for revenue source for the edutainment market. Product/service promotions -- even public service announcements -- can be more meaningfully integrated with games when the gamer's expectations evolve within a learning framework. The long-running relationship between journalism and product reviews in audio (think Stereo Review) demonstrates that an appetite for learning about commercial offerings isn't just a pipe dream.

07 May 2009

AI Game Dev (Premium) Relaunched

Alex J. Champandard edits AI Game Dev, a useful compendium of resources for artficial intelligence resources for game developers. The new site offers the usual assets, multimedia offerings, and a "hybrid online program between training and consulting." Unclear what this last feature is, but the site has been a helpful resource in the past.

Membership is priced at $97/quarter (first quarter) then $75/quarter afterward in a promotional rate. More for commercial memberships.

Follow at #AiGameDev.